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Board Games - WestGamer
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 Post subject: Board Games
PostPosted: Sun Jan 16, 2011 10:02 am 
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Joined: Fri Nov 14, 2008 9:52 pm
Posts: 94
Location: Perth
G'Day Westgamers,

I have found myself in a position to own/operate a website/shopfront selling board games. Put simply, I was wondering if I could impose on each of you to offer a comment to my inbox on your thoughts and ideas into what makes either a great or terrible service in this industry?

What would you like to see product wise from a website?

What would you like to see product wise from a shop front (Perth, Australia)?

What services would be good to offer on a website?

What services would you like to see in a shop front?

I have an idea to offer specialist tabletop gaming also...Whats your choice?

Finally please include any other comments you can think of. Bad experiences? good experiences?

I really want to make a good go of this and I appreciate any constructive comments that each of you might have to offer.

Regards,

James


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 Post subject: Re: Board Games
PostPosted: Thu Jan 20, 2011 9:58 am 
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Joined: Sat Sep 19, 2009 9:03 am
Posts: 577
Quote:
G'Day Westgamers,

I have found myself in a position to own/operate a website/shopfront selling board games. Put simply, I was wondering if I could impose on each of you to offer a comment to my inbox on your thoughts and ideas into what makes either a great or terrible service in this industry?

What would you like to see product wise from a website?

What would you like to see product wise from a shop front (Perth, Australia)?

What services would be good to offer on a website?

What services would you like to see in a shop front?

I have an idea to offer specialist tabletop gaming also...Whats your choice?

Finally please include any other comments you can think of. Bad experiences? good experiences?

I really want to make a good go of this and I appreciate any constructive comments that each of you might have to offer.

Regards,

James
Hi James,

Good luck with it all.

For me it comes down to price. Currently there are some real cheap websites both here and in US to purchase board games from. I found that they are heaps cheaper than Tactics, Games World etc. For me to be succesful you would need to be similar or cheaper than them.

As for table top gaming i do not do any of that really so not the best person to ask.

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 Post subject: Re: Board Games
PostPosted: Thu Jan 20, 2011 10:32 am 
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Joined: Sat Feb 04, 2006 4:11 pm
Posts: 8364
Location: Perth
Olback touched on it - Price with the Aussie Dollar vs the US and UK is a vital part. I know that competeing on this would be retail suicide so you need to offer a better service IMO.

Price will always be a factor so dropping a % of the margin to get closer to the international price would help.

Product wise, for board games you want a wide range - not just for gamers. I know my wife keeps an eye out for family games or for the kids so you need to have a nice wide net. The same goes for a shop front.

Specialist TTG is a tough one - going to the privateer press/Wyrd etc and stocking the full range plus having a couple of 3x3 and 4x4 tables might help in keeping the shop front open... but again, price needs to be keen and the service needs to be top notch - gamers are Fickle!

I have seen a couple of stores come and go over the years - you need to ensure a constant promotion and advertising program is in place. People need to know where you are and what you do. Radio, catalogue and internet are all cheap media to use.

I actually have spent 15 years in the media and marketing areas so if you need any help sing out! :mrgreen:

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 Post subject: Re: Board Games
PostPosted: Thu Jan 20, 2011 8:57 pm 
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Joined: Sun Sep 06, 2009 2:39 pm
Posts: 623
if you want an edge on other online stores, but can't compete on price, the best edge you can get is FAST shipping turnaround.

As I see it, there are two major reasons to buy local - the first (and best) is to support local stores and stop your dollar from going overseas. unfortunately this kind of relies on people's altruism - hard to do over the internet.

the second reason is to get what you ordered in a big hurry. i don't know about everyone else, but sometimes i get that 'instant gratification' bug - which is why i don't order EVERYTHING from maelstrom. If I know that placing an order with your store is going to get my stuff shipped out by express post that same day, 8 times out of 10, i'm in.


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 Post subject: Re: Board Games
PostPosted: Wed Mar 23, 2011 12:54 pm 
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Joined: Sun Feb 07, 2010 4:18 am
Posts: 627
Location: Joondalup, Perth
Any update on the store?


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 Post subject: Re: Board Games
PostPosted: Wed Mar 23, 2011 4:48 pm 
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Joined: Mon Oct 09, 2006 11:33 pm
Posts: 2293
Location: Bibra Lake
Bearing in mind these thoughts are completely random, and have no basis in any reality other than my fevered mind...

1. Gaming nights to encourage people to try a *new* board game could be good? I know a couple of people at work had a go at carcassone (at least 4-6 people play every lunchtime) and are now hooked. Weren't interested before that.

2. Stocking the small miniature count (Infinity, Malifaux, Warmahordes), and maybe some Historic (Napoleonic?) stuff for diversity? And have some nicely painted examples!!! A small crew, well painted = "hey, I can probably do that...

3. somewhere with PARKING!!!!!!!!!!!!!!!! I never go to tactics because I cannot be bothered driving 15 minutes to spend 20 minutes dealing with the mess that is the city and it's lack of short term parking. Guess what? I don't want to spend $5 for the 10 minutes I need to grab something in...

Just my NZ2c (worth less than a normal 2c...) :mrgreen:

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 Post subject: Re: Board Games
PostPosted: Wed Mar 23, 2011 8:28 pm 
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Joined: Sat Jun 19, 2010 11:08 pm
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Location: Rockingham
just from my personal experience a good board game retailer should have "the lot"
from that i mean, expansions,characters,maps etc - too many times i have gone to tictacs to look for a game and found only the basic set on shelf!
and if by that you have to resort to the internet for such its easier to buy the whole lot online!
if you are going to sell a product, support it advertise the crap out of it, and demo it at clubs
there are tons of awesome games out there that no-one has heard of or played. and big games! the likes of twilight imperium, WoW boardgame, Descent, Tanhauser to name just a few.
as much as i do love the euro games, for shear size depth and enjoyability you can beat the big two AH, and FFG

i miss boardgaming sooo much and too much of my gaming time is spent playing TTWG and altho fun sometimes get tedious and costly

so yeah im all up for more boardgaming!!!

my 2 chits worth!!!

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 Post subject: Re: Board Games
PostPosted: Wed Mar 30, 2011 10:06 pm 
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Joined: Sun Feb 07, 2010 4:18 am
Posts: 627
Location: Joondalup, Perth
I'm keen to play board games. I own a few and dont have time for wargaming anymore :(


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 Post subject: Re: Board Games
PostPosted: Sun Jul 17, 2011 9:16 am 
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Joined: Sun Mar 26, 2006 11:17 pm
Posts: 78
Location: Merriwa
Location, location, location! If you're going for a shop front it's vital to have walk by customers. Games Workshop Perth moved from Raine Square to the Carillion Arcade for that very reason and they're still there so I'm guessing it was a good move. In fact its a good idea to learn from successful shops and imitate them. Despite their high prices compared to other games systems GW are still in business at least partly because they offer a lot more in store (demo games, painting sessions, what amounts to babysitting on school holidays and weekends). Mikey's idea of having demo games running that people can see is a good one, at the very least some kind of display that changes regularly. If you're a people person you'll get motivated by having (hopefully positive) interactions with customers and staff. Myriad Games in the USA is a good example of a game store that entered a supposedly already saturated market and is doing extremely well because they have things like customer loyalty rewards, areas where people can play demo games, and provide a good internet based business. They also market themselves effectively.

Internet based business can be good because you can do most of it from home, but because you don't have face to face contact its sometimes hard to maintain motivation.

It's a good idea to set yourself a goal of what you want to achieve for your first year, and then every year after that. Even have a five year plan.

Get information about how to effectively manage a small business. Most businesses do not fail because of their product, most businesses that fail do so because of being managed ineffectively or because the owner loses motivation and/or interest. Just expect it to be work, not just fun.

Thats all I got.


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