Warma/hordes, Malifaux, Infinity, Spartan Games all fit that description and their market is growing and growing. A leading theory is that since 8th lead to high model count/high cost 9th might return to a lower model count to recapture that market.
This is Warhammer, mass armies marching against another mighty army to wage war. Low model count, sounds very much like Mordhiem, skirmish battles.
I've read the fluff, which is really well done, but let's be honest nercomancers for all. You can write the fluff anyway you want the fact remains anyone can raise the dead??
It's an evil act, yet now it's a passing phase of yeah let's use them walking dead to fight our enemy, forces of order, forces of destruction naaaaw everyone can field an army of everything.
It's like 40K Grey Knights going on a crusade to destroy the forces of Chaos and defeat them once and for all, oh wait I'm loosing the battle hey I have an idea lets just summon some Deamons to beat them. What a great idea, that makes perfect sense.